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	<title>Digital Media Lifestyle: MUSIC &#124; TECHNOLOGY &#124; WEB CULTURE &#187; Basketball</title>
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	<description>Digital Media Lifestyle celebrates the intersecting worlds of music, technology and web culture.</description>
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		<title>Working with China + Nike + RZA + Kobe</title>
		<link>http://www.codedsignal.com/2008/08/22/bendrix-6-months-working-with-china-nike-rza-kobe-bryant/</link>
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		<pubDate>Fri, 22 Aug 2008 17:25:16 +0000</pubDate>
		<dc:creator>bendrix</dc:creator>
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On December 13, 2007,  I was recruited by W+K (Wieden+Kennedy) to help develop an online strategy and to produce video for the first stage of an ongoing national Nike+China campaign. I was flown to Shanghai, China to work on a 6 month project addressing this Nike ambition. The campaign was centered around NBA superstar [...]]]></description>
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		<title>Bayete and Bendrix video captures the NBA&#8217;s attention&#8230;</title>
		<link>http://www.codedsignal.com/2007/07/23/bendrix-and-bayete-video-captures-the-nbas-attention/</link>
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		<pubDate>Tue, 24 Jul 2007 03:06:40 +0000</pubDate>
		<dc:creator>bendrix</dc:creator>
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This past weekend I met my brother Marc Williams, in Springfield Massachusetts. We were there to work with his client Bayette Gordon, the NBA hopeful, 5&#8242;6&#8221; point guard with the talent, heart and discipline to make it pro. Mark&#8217;s company Demarc Entertainment arranged a shoot at Spalding&#8217;s headquarters, where I kept my camera trained on [...]]]></description>
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