On December 13, 2007, I was recruited by W+K (Wieden+Kennedy) to help develop an online strategy and to produce video for the first stage of an ongoing national Nike+China campaign. I was flown to Shanghai, China to work on a 6 month project addressing this Nike ambition. The campaign was centered around NBA superstar Kobe Bryant and 400 boys from all over China. It was a 6 part reality television series, where 24 out of the 400 boys were selected to go to America to train with US coaches and Kobe. Out of the 24 boys 16 were selected to go to Beijing to play in a championship game.
This past weekend I met my brother Marc Williams, in Springfield Massachusetts. We were there to work with his client Bayette Gordon, the NBA hopeful, 5′6” point guard with the talent, heart and discipline to make it pro. Mark’s company Demarc Entertainment arranged a shoot at Spalding’s headquarters, where I kept my camera trained on Bayette as he showcased his amazing ball handling skills. The NBA was there, as was the local paper, which ran a front page article in its Sunday Edition (Springfield Republican, July 23).
Two weeks ago, we entered Miller Lite’s Go Pro Challenge. The rules were to create a 3 minute video testimonial showcasing your skills. Our video got a lot of buzz, from the NBA camp because it featured Rick Barry and Nate Thurmond, 2 of the NBA’s top 50 legends speaking on Bayete’s behalf. Aside from the star appearances and his dribbling dynamics, the story about the 5′6” point guard has peaked some interest from some undisclosed media outlets. Out of 400+ entries, ours was one of the 30 selected, winning Bayette a chance to try out for the NBA’s Pre-Draft Camp at Arlington, Texas, July 28-29.
The second part of the contest judges the 3 most popular videos. The top prize is $30,000; $15,000 for second ,and $7,500 for third. Today, July 23rd, Bayete is in first place. I think voting ends this Thursday. Please go to the following link below, watch the video, vote for “Bayete Gordon” and make sure to tell your friends. Vote at this NBA Go Pro Link
Video | bendrix | 
August 22, 2008 10:25 am | 
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