Working with China + Nike + RZA + Kobe

On December 13, 2007, I was recruited by W+K (Wieden+Kennedy) to help develop an online strategy and to produce video for the first stage of an ongoing national Nike+China campaign. I was flown to Shanghai, China to work on a 6 month project addressing this Nike ambition. The campaign was centered around NBA superstar Kobe Bryant and 400 boys from all over China. It was a 6 part reality television series, where 24 out of the 400 boys were selected to go to America to train with US coaches and Kobe. Out of the 24 boys 16 were selected to go to Beijing to play in a championship game.

- Bendrix

Bendrix works with WildAid+Olympic Athletes

In 2004 I got my first DVD project for WildAid, the international wildlife conservation organization launched its first U.S.-based public information campaign starring gold medal-winning Olympic athletes including Maurice Greene (100m gold medalist), Allen Johnson (110m Hurdles) Cathy Freeman (400m), Dwight Philips (Athens gold medal long jump), Hailie Gebreselassie (mid distance) and featuring a resonant message: “When we all come together, we can do anything.” Eric Steinhauser, Executive Vice President for J. Walter Thompson in New York was the lead Creative on the project. JWT called in favors to secure the highest possible production values from some of the best directors, special effects teams, and film crews, who all donated to this cause. I worked on the DVD distributed with this campaign.

- bendrix