Visionary: Steve Jobs End of Macworld Dynasty?
Visionary is the celebration of extraordinary individuals, innovations, ideas and events that offer progressive or foretelling insights. Bendrix highlights his thoughts and other lunatic fringe thinking.

January 9, 2009 marks the end of the Macworld Expo 25 year run.
Its Tuesday January 10th, 2006. I wake up at 3AM with the hope to be the first to tell my story. I am tired but energized by the excitement of the day. Steve Jobs is going to present another legendary keynote and this year its going to be big. For the past 3 or 4 years any news Apple puts out becomes an instant industry game changer. That year I really didn’t care about the big news I just wanted a simple way to express my deepest regard to the atmosphere of the festivites. I wanted to share my video experience with my brothers and sisters back in the east. Our beloved Macworld had ended in Boston 2005. I wanted to be the first of several pioneer video producers and podcasters to promote the event on the web.
I take pride in being an 18 year Apple loyalist. It’s not a blind pride but rather a thankful loyalty to a product and service that has kept me employed and has been part of my personal lifestyle since college. I used to be the guy that could predict the products with 87% accuracy. Its not a gloat, its more of a statement that I took it serious about being an expert in the field the main reason I was astute about my Apple passion. Over the years having that passion has served me well with many opportunities that have been presented due to my Apple gear, software and skills.
Its now 4AM Tuesday, January 6, 2009, I am not at Macworld this year and it happens to be the last of a 25 year run. Apple will no longer host the inescapable Macworld Expo and Steve Jobs will apparently not give his Keynote address, which If i can remember correctly has never happened at the San Francisco event since his return back to the company in September 16, 1997.
i think the world media will be watching today very closely, For Steve not to speak Apple had better have some serious announcement or they will see investor confidence in their stock plunge in a major way. I am no longer that kid who can guess with 87% about the products and services, but I will make an attempt at gauging the enormity of what may happen today:
1. Steve is not speaking because he has been unwell and almost did not speak at his last several keynotes do to his health. People have been rumoring that his cancer may be back and it was evident something was wrong with him at the WWDC in 2008. Investors were nervous then and if that was any indication then I am sure they would be less comfortable now. In this market Apple can not afford to freeze their confidence, because it will be the beginning of the end of their current stranglehold of tantalizing the world with goodies. I believe that Steve will pass the mic off to his protege. A protege that has been around for a while shadowing him. Could it be Phil Schiller the senior vice president of worldwide product marketing or Jonathan Ive the genius who brought award winning industrial designs for the original iMac, aluminum PowerBook G4 (and MacBook Pro), iPod and iPhone. Phill has the marketing savvy but not the showmanship of Steve, I have heard Jonathan speak a few times he’s got the charsma but not sure how he would work out as a Keynote guy. He’s never really been on stage to present and maybe this is the reason why. Anyway whom ever this mystical protege is he/she will have to be so dynamic and assuring that it convinces the Apple faithful and their investors. Steve and company are the masters of secrecy and they will keep us all guessing until the last minute. Will Steve actually retire today?
2. Lets look at Hardware. The basic Macbook, Macbook Air, and Macbook Pro models, the Mac Pro, the iPod nano and iTouch), and the iPhone 3G lineups were all updated during or a little after the summer. Thats pretty much everything form hardware except the iMac, the Mac Mini and Apple TV. I believe that the Mini may be getting phased out if it hasn’t already. Apple TV doesn’t really need a design overhaul and it had a firmware update this summer. Which leaves the iMac. It seems way too obvious that this is the one huge announcement that Apple will make. The last release was in April 2008 which means they are way over due. What could Apple possibly do to make it more appealing than it is… umm maybe they could make a touch screen Kiosk, or better yet they may skip the iMac again because April 2008 was not that long ago and they will wow the world with the worlds first successful “TABLET,” something that the PC world has failed miserably since Bill Gates demonstrated the first public prototype of a Tablet PC version of the Windows operating system at Comdex. Its the right time for Apple to release a Tablet with the growing success of the Kindle and the iPhone, its only logical to think that would be the HUGE news for today.
3. Lets look at Software. This is a labyrinth of an undertaking. Mac OS X 10.6 Snow Leopard came out in June of 2008 I doubt they will update it this soon its still very new. The iApps will get a push, The Pro Apps will get no push at all, because its a consumer level show not for us uber geeks. What may happen is they will probably make more Mac products windows compatable like iMovie and iPhoto, or they might just make Cloud computing a reality and have these applications for use online just like Google apps. Thats pretty far fetched but its the 25h year anniversary they have to do something that ultra cool like that. OH wait iTunes, could get its big day in the sun, I have always thought of it as a do it all application. I think it will merge with Safari as the media browser of the future. if not this year its coming soon.
4. iPhone enhancements – I think the gaming community has found a new home. I think that the PSP and the Nintendo DS may be in trouble this year. Apple will become a gaming platform in a big way this year starting with the iTouch and iPhone. I do think there will be some cool features of both products but its gonna be mostly about the games.
5. Big announcement that Apple will do some type of big partnership with some cool company, maybe like Google. Shhh you didn’t hear that from me.
Ok its now 5:57 and I’m tired of all this guessing. I just want to post this. Keep in mind I have deliberately avoided chatting with my Mac pals and the Mac rumor forums so I have no idea what they are thinking. I’ve lost my edge a bit. we shall see later on around 12 AM EST. In the meantime Njoy a trip down memory lane, of the videos that I constructed. I woke up at 4AM to tape people who had been waiting on line since 2AM. I bet there are people in line now as i write this at 2AM PST.
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